Sunday, 23 November 2008

As soon as you move it, it goes!

I am constantly changing the shop around! Personally, it's enough to make me stop shopping somewhere if it's always the same when I go back.

We are fortunate enough to have some very loyal customers who pop in very regularly, so I try my best to give them a new experience each time they visit. With fresh flowers daily it's easy but the gifts require much more effort. I therefore take a lot of time out to re-arrange and display products in an eye catching way.
All is worthwhile when people always notice and comment. I get a buzz seeing people looking in the window for ages, or they even brake in their cars trying to spot the new product in the window!

Stock is sold & renewed daily, so I like looking back on photos to remember what we had! I always think how I would love to see all the homes of where the stock ends up.

Friday, 3 October 2008

Wedding Day

We love weddings! Bridal work is obviously a big part of our business and we give it our full attention. We can give as much design support as the bride needs.... the main goal is to make the wedding flowers perfect!

Planning weddings can be stressful so we decided to have our very own 'wedding day' at the shop. Everything was dedicated to brides. The shop was full of design ideas, different bouquets and table settings. Everything we used for display, we sold in our gifts range. Therefore, if brides fell in love with 'the look', we knew we could achieve it on a larger scale. The Floral Madam also offers a wedding gift list service, so couples could also order for their home.

I decided to give it a feel of a proper 'wedding day' so organised a real bridal party to be at the shop. The Bride and her Flower Girl all complete with , bouquet, corsages and head dress. Everyone was invited to pop in and enjoy a free welcome drink. People loved to watch as we made and handed out a variety of bespoke button holes. A wedding car was also outside, decorated with wedding flowers. A make-up artist was giving 'brides to be' free make-overs, a wedding photographer was busy snapping away and a travel counsellor was there to talk honeymoons. All availiable to give competative quotes and demonstrations, offering discounts for wedding orders taken on this day.

Our goal was to inspire everyone and prove the effort The Floral Madam puts in to make each wedding day wonderful! If you are planning a wedding and would like a personal appointment, please contact us now. Or is you are interested in hearing about future events please email us as we'd love you there!

Monday, 4 August 2008

The Shop

My name is Katie and I run a florist and gift shop in the lovely village of Charing in Kent. The Floral Madam is open six days a week and delivers beautiful flowers and gifts anywhere in the UK.

I created the shop in Dec 2006 and made it all the things I always wished to stumble across on a day off with some spending money!! It was lovely to get the chance to put all my energy into something creative for others to enjoy and provide feedback on.

I am determined to support local English flower growers, so always stock their freshly cut flowers. These make a lovely addition to the Dutch exotic stems. I enjoy the chance the florist gives me to keep in tune with the seasons. Preparing the flowers and bouquets makes you stop and enjoy the scent and beauty of flowers, which is otherwise hard to make time for.

We also stock many inspirational gifts which include collectable home ware items, fabric, stationary, kids clothes and toys, cards, wrap and ribbon. After years of searching and sourcing new items, it is my hobby to display them with scented posies to make and eye catching gift to be proud of!

This exciting new business is in it's second year and is rapidly building a good reputation for quality products locally. It's now time to share this concept with others.... so I will keep you updated with the direction I want to take this shop and hopefully, with your interest and support we can grow.